Data is a neutral dancer. Story-teller is the gifted choreographer who makes the dancer twirl & pivot to his moves ! The story we say that data tells, actually is the script that the writer has written. Data is only the supporting evidence put forth to convince you. In a world of communications & positioning, you got to learn to make the data support your story. However, as a recipient, you need to be mindful that under acute torture, data tells stories which may be misleading and not true. If you are Sherlock Holmes, a smart detective, smart enough to dig deeper, you will know that truth too also lies deep in the same data-dumps. Only if you knew where to dig.