Whilst in a dynamic environment multiple things need to get delivered, it still remains a fact that one amongst those multiple things has an amazingly large impact on the desirable outcomes that are being pursued. In a confused state, the not so sharp and savvy tend to confuse the not so critical as critical...mistaking song for romance !!! Thus they lose. The winners know the way to identify the most critical from the maze of options. They but win. The others lose for they invest their energy and resources on wrong bets. The art lies in knowing which is that WINNING ONE.