Bias based on Pleasure Enhancement and Pain Avoidance

 The norm that influences behaviours & drives action of normal people is rather clear - 'Enhance Pleasure, Avoid Pain'
 
 These drivers of our behaviours get deeply entrenched within us & get buried below our levels of conscious awareness. They later emerge as 'biases' when we choose.
 
 Such biases are clustered in 6 domains:
 
 1. Confirmation Bias :Leader selects options that are aligned with his preferences & not by the person/thing's objective ability to contribute to fulfill the purpose
 
 2. Conviction Bias :
 The leader believes an idea but is not fully convinced. He chooses options which can help him provide evidences to conclude
 
 3. Appearances Bias : The leader chooses options based on what appears as benefits to him & not real-time benefits
 
 4. Group Bias : The Leader prefers affiliation to a certain Group for own logic or reasons. The fear of expulsion from that group makes him choose options
 
 5. Blame Bias : Leader chooses options that shift blame from him to others
 
 6. Superiority Bias : Leader selects option which establishes his strength & others weakness
 
 Effective Leaders need to reflect qualities of rationality & ethics thru awareness & efforts. A good Coach helps the leader to mature & realize it.