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  • Writer's pictureAdil Malia

Employer branding is enhanced around authenticity and delivery

Commitment of leadership to deliver what it offers as value proposition to its client segments, has always been a matter of concern. We don't really mean what we say for we do not have any intention to deliver. The differentiator offered was purely theoretical &momentary to sway the casting preference. This is true in the political agenda as much it is in the Corporate space.The Employer Brand EVPs offered to potential employees at recruitment, become the frustrating point around which attrition rises It is all about authenticity deficit. Whichever subsystem we look at it from.Employer branding is enhanced around authenticity and delivery.

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