Often whilst coaching they ask - why do leaders need to be clear about their VALUES? Storms in the market are as scary as their climatic cousins. Fast changing tracks often make leaders lose their path. The path ahead may often seem dark, dreary and unclear. I would say Values are like the stars .... you do not touch them with your hands but like the sea-faring sailors on the desert of waters, leaders choose them as guides and follow them as they continue their journey in the direction of their VISION whenever they need to redirect, when they feel lost...