BMI is a Market Winning Capability... Yes, we find ourselves in uniquely different markets. Old strategies may not serve purpose .. slog the jockey or flog the horse as hard as you may like ! Desired Results may still not be forthcoming. Establishing capability for Business Model Innovation is key to success. Often you may win by changing your Company's game plan. But if even that does not give you the desired results, seriously consider changing the Game itself !!!