Fear is a neurophysiological processes designed to prepare an organism to give learned responses to cope with actual experience or potential perception of danger. Psychologically, it is an outcome of ones experiences that leads to an organism developing its fear conditioning, extinction, and fear-potentiated startle. 'Security' is critical for organisms as protection & perpetuation are inherent critical needs, prime triggers & drivers of behaviour. Fear is drawn from 3 sources : (a) an event or situation that challenges continuity of its pleasure or current comfort status (b) threatens its perpetuity or (c) promises to cause pain and/or displeasure by substitution. Vulnerabilities fuel insecurities. It stress if the respondent doubts his/her ability to fight back. Confidence and inner self-belief fights back these insecurities and helps one to emerge as a winner . Sometimes well-wishers use fear hopping to induce positive outcome. However, using beyond a reasonable limit, fear has by and large a negative effect. Unless you have built capability, using fear has a negative & contradictory effect. Avoid it unless you have a structured plan to build the respondent's coping and fighting capability. Unless ofcourse, you are in a state of destructive war.