The Peculiar Mind
Human brain is peculiar. It becomes dull and is not particularly sensitive
to the absolute magnitude of simulation but sharpens up and is extra-ordinarily sensitive says Gilbert to relative differences & changes as magnitudes. Show a gradually increasing but lower cumulative growth and he will opt for it compared to decreasing year on year but higher cumulative growth option.
Gradual Upswing is a naturally attractive option compared to a gradual downswing and the brain becomes extraordinarily sensitive and alert.