An organization's ultimate survival in troubled times is an outcome directly of the vitality of that organisations life giving forces.. To remain an active and living entity, organisations need to create work environments that energise more  rather than deplete its human resources.  Organizational Vitality is the degree to which that organization has continually been successful in meeting its performance expectations, in the eyes if its customers, employees, stakeholders, and relevant communities.  To infuse the Organisation with Vitality, its purpose and values need to be supplemented by ingredients that make it not only economically viable but also stable over a period of time. Leaders hold the key to Organisational vitality that encourages employees not only to win but also be passionate about what they do... such that their customers keep coming to them, again & again, not only for the product but also for the experience.