Positive Affirmations OR Fear Factors ?
- Adil Malia
- Feb 24
- 1 min read

When faced with change, individuals often resist due to a natural inclination to protect their safety, security, and happiness. The prospect of associated costs, losses, and a potential decline in status in a new scenario can deter people from embracing change willingly.
Change leaders sometimes resort to instilling fear to encourage adoption of change. By painting a negative narrative of the consequences of not changing, individuals are coerced into action out of fear of being left behind. However, fear alone lacks the sustainable power to truly motivate; Fear does not have potency to induce internalized change behaviours. It has negative power only to involuntarily enforce superficially imitated behavioral changes.
True change occurs when individuals internalize and willingly adopt new ways. Encouraging a focus on potential gains rather than losses is key. Utilizing positive affirmations can effectively drive change by fostering a mindset of growth and opportunity.
In cases where positive affirmations fall short in eliciting change, it is preferable to part ways with individuals who cannot embrace change authentically rather than relying on temporary, fear-induced change behaviors.
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