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  • Writer's pictureAdil Malia

Leadership and its contemporary mistaken agenda....

Whilst leadership has its actual domain of performance in real markets pushing sales revenues with field staff, creating quality with people on the shopfloors, deciding strategy for business excellence or leading teams to create value for the enterprise....unfortunately, the agenda for leadership in current times appears to be totally missing it focus. The current agenda for leadership seems to have grossly mistaken its domain of competence to be disproportionately driven by personal brand building initiatives, public stage presentations, leading work-shops and managing public image thru presence on Social Media. Somewhere leadership has to realise (and for that wake-up Rip van Winkle) that real success is outcome of performance in the field and leading teams of real people on the job where enterprise value is actually created. Market branded leaders often fail the test of performance on real time jobs. That's unfortunate.

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