Customise, Adapt and Personalise

If you want your Programs or Awards to have a meaningful connect with those it is supposed to motivate and reinforce master the super art of Customizing. It is only when the award is customised to the choices, insights and aspirations of the awardee that it connects & reinforces performances

Unfortunately, the preferred easy way out is standardising. Tinker-Tailor-Soldier-Sailor ... whoever needs to be motivated, a standard award is given. We justify it in the name of standardisation, uniformity and equity.

That just does not work.

The virtues of customization and its ability to motivate far off-set the time, efforts, research and energy spent trying to connect and determine the actual things based on insights that have the ability to motivate.

Customization, allows customers to tailor products or services to their specific desires and has thus become a cornerstone of modern marketing and e-commerce, offering significant advantages to both consumers and businesses. Rewards derive their stimulating capacity from the same genere of emotional appeal.

Customization provides a competitive edge by enabling brands to meet diverse requirements and thereby foster a deeper emotional connection between the reward with the winner.

To be able to customize means to closely engage.... so closely that you would know insights, preferences, choices etc. To be able to do so, a strong bonding of relationship is a pre-requisite. If so close a bond of relationship existed, that itself would be motivating !!! Cutomizing programs, rewards, etc bring their own virtues with them.

Let me share my personal story of experience with customization...

This was in UAE..

We were assigned an amazing task... to rehire and start operations of a Factory that had been bombed in Kuwait. We worked like a team possessed by external magical forces and we delivered on record time.

Unknown to us, our MD (who was silently observing our performance) had put a team to track our personal preferences and choices. On the last day as we were returning, the 4 of us were individually called to his cabin, thanked and given a personal gift each.

We thought it was some standardised token. But it turned out to be a highly customised gift on the basis of the research done on us by his team.... Luke Smith, got Noritake Dinner Set (his wife was hunting for the same longest), John got a diamond ring for his fiance as he was just about to get married, Lizzy got a YSL - Saint Laurent exclusive high end purse ...she had mentioned it to her colleague at workplace and I got a very exclusive gold capped 'Mont Blanc' fountain pen with my name tastefully engraved on it. Just the thing that each one of us wanted but could not afford to buy in an exclusive customised recognition of our contributions. It is over 32 years now and I still have my Mont Blanc maintained in pristine condition...

Dare someone even touch my exclusive Mont Blonc !!! He CAPed it !!