What Excites?

If chasing 20,000 views excites me more than creating something original, then I’m not really in the business of ideas—I’m in the business of attention trading.

In that case, I might as well be selling something like Maggi Noodles—a product designed for quick consumption, instant gratification, and mass appeal—rather than investing effort in thoughtful, original content that may not go viral.

If the thrill of numbers outweighs the satisfaction of originality, then I’ve shifted from being a creator to being a marketer of consumption. At that point, I’m not shaping ideas—I’m packaging them for quick sale, much like instant noodles: easy to consume, widely appealing, but rarely nourishing in the long run.

When views become the goal, originality becomes optional. And when originality is optional, content risks becoming just another fast-moving commodity.