People will do almost anything to get attention. Their sense of self-worth is determined by the attention they get. Whilst self-love is important , it's acute end can be extremely toxic and more often than not, ends up becoming the very source of self-destruction ... certainly not a winning trait.
It is therefore necessary for leadership to possess Empathetic skills .... the type that helps leaders to shift the flow of their energy consciously from inwards to outwards and converts unconscious acute self-love into empathy for others.
That is the true trait of leadership which good leaders should Capitalize on.