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  • Writer's pictureAdil Malia

Authenticity and Trust with people

Few things in life may work with professional assessments, celebrity endorsements or hallmark certifications. However, Authenticity and Trust with people are first hand values. As a professional, it is not enough to rest on laurels after making initial investments in building a brand. One has to continue living up to ones brand values (whatever they be) and give the same experience successively, each time & to everybody who relies on it. That is how 'Authenticity' is experienced and a trusting brand is built. Certifications & endorsements may encourage initial breakthrough. But it is only subsequent experiences that will put the 'Authenticity' stamp on your brand.

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